Due to COVID-19, small companies search for advertising techniques to gain exposure, income, and internet presence. Because there are fewer physical options and a higher reliance on technology, digital marketing has emerged as the best option for small businesses.

Businesses that are presently suffering downtime due to the pandemic should use this opportunity to work out what performs best for their marketing strategy and platforms. Remember that this is a terrible time in history, and digital marketing is the only thing that can keep businesses from going bankrupt. Here are some digital marketing ideas to assist your company in acquiring more brand awareness, income, and consumers.

Social Media

Maintaining a solid social media presence has never been a waste of time. And, as a result of the epidemic raging on, it has emerged as one of the more significant avenues for businesses to reach out to their consumers and sustain their ties.

According to The Manifest, 88% of firms have invested in social media, and this figure is expected to climb further. Moreover, almost everyone who has an internet-enabled phone is on social media, which creates a fantastic opportunity for companies.

Email Marketing

Around 54% of firms employed email marketing as part of their digital marketing plan in 2020, and more seemed to be joining owing to the changing business environment. Email marketing, according to business executives, aids client retention, making it a fantastic marketing potential for small enterprises.

However, tailored mailings perform best when it comes to email marketing. Your business will see a higher email open rate, clicks, and transactions if you customize your emails to fit the individual demands of your users.

Search Engine Optimization

Search engine optimization (SEO) is something marketers use to rank high in search engine results pages using the right keywords and online strategies. Your business can profit from SEO if proper practices are followed. Using local keywords might help you appear for relevant searches done by people in your area, increasing your visibility and chances of acquiring customers.

Viewers will be able to find pages they want easily if you categorize your website. This is crucial for firms that offer a wide range of services so that clients may immediately identify what concerns them. Individual page optimization can also make it easier for search engines to read your pages, allowing you to compete with other local businesses. The optimization methods include images, text, video, HTML tags, and other components.

Affiliate Marketing

Another simple way to attract customers to your website is through affiliate marketing. Referrals from recognized faces generally outperform traditional advertisements, which is why many businesses are considering including affiliate networks in their marketing plan, and you should too. Companies can utilize a variety of affiliate marketing tools to increase traffic and revenues.

The unique thing is that you only pay for what you believe is valuable, which may be a newsletter subscription or the purchase of a product. Affiliate marketing is lucrative if you provide your affiliates with a decent commission that motivates them to keep recommending their friends and family to your company.

If you want help getting your law firm to convert better online, contact Windy City Law Designs today. With over 10 years experience in website design and development and Internet marketing solutions, we will increase your online visibility.