A Guide to Real Estate Attorney Marketing

For real estate attorneys looking to expand their practice and bring in more clients through online marketing and search, blogging presents a fantastic opportunity to leverage.

Finding the right topic to write about is not always easy, and if done incorrectly, it can take a lot of time and cause more trouble than it is worth. In this article, we highlight some of the top real estate law blog topics under which lawyers and law offices can create content. By delving into their corresponding subtopics, you will always have an idea to write on.

Ideas for Real Estate Law Blogging

The following are topics you should consider blogging about as a real estate attorney


Real estate law is very complex and has its jargon, just like every other area of law. Most clients who get into real estate transactions need help understanding intricate terms and requirements such as ‘deeds.’ Deeds differ depending on the state, allowing you to write on various topics under it. You can write about the difference between warranty deeds and deeds without warranties, as well as special and general warranties. Ensure that for each blog post, your answers and recommendations are specified to a location, as this helps your clients.

Property Taxes

If you provide legal services related to property taxes, you should blog about topics that inform your potential clients about their classifications and how each applies to them. You can share valuable information by giving insight on how clients can profit from property tax exemptions as buyers or sellers of a real estate property. Explain the nuances in simple ways so that any person seeing your blog understands clearly.

Tenancy Disputes

Landlord and tenancy disputes are not uncommon. Whether it concerns tenants and a single individual, a subletting entity, or property management firms, disagreements may arise. Many people would like to understand these issues, and exploring blog posts that concern state laws on tenants’ rights, security deposits, tenant issues, warnings, and evictions will be very beneficial to you and your website visitors. You can write standard rental agreements, contracts, and advisories on real estate investment as a landlord. These are burning topics and will yield the website traffic you desire.


The concept of real estate titles is a little confusing, and this presents an opportunity for you to share your legal expertise on the topic. Questions such as the cost of transferring property, the technicalities around owning a deed, and the tax implications of holding or moving are vital topics to address. You can also explore blogging about the process of title transfers, including or excluding names from a title, as well as the timelines and caveats that exist for the process.

Boundary Disputes

Disputes around property lines can be stressful and expensive. As boundaries between properties are not always clear-cut, it is not uncommon for one party, especially new owners, to cross them. You can blog about this by exploring the circumstances under which these lines develop and change as a real estate property changes hands.

Documents Preparation

Many people do not understand the legal weight of real estate transactions. You can leverage this by providing a guide on the process and the documentation that these transactions require. You can also make a state-specific checklist of contracts and forms required in commercial or private property transactions. Highlight the mistakes to be aware of in making these contracts and ways to redraft should there be a mismatch in interests.

We have listed six solid ideas you can explore and write blogs on as a real estate attorney. These constitute the most common questions people ask in real estate transactions. They should provide a generalized guide for your content marketing ideas.

For more legal marketing tips and solutions, explore Windy City Law Designs.