Video marketing is a powerful tool for lawyers, but it’s about more than just putting a video on your website. Videos can attract new clients, build trust and authority in the industry, and increase your visibility in search engines. If you’re ready to take advantage of these benefits, then this guide will help.

Video Marketing Strategy for Lawyers

Start with your video goals

Before starting your video marketing strategy, you must define your goals first. What do you wish to achieve with your videos? How can you measure the success of a video?

Start by asking yourself:

  • What problem is my target audience facing that I can solve using this video?
  • What will be the outcome of this video if it helps solve their problems? Should I make it longer or shorter than 1 minute?
  • Do I have to include a clear call-to-action at the end so they know what they should do next?

Research your audience

Once you know your audience, you can tailor the content of your video to meet their needs. If you want to reach people looking for specific information, such as a particular aspect of the law, your video must provide that information as clearly and efficiently as possible.

If you go around creating videos without a specific audience, you might fail with video marketing.

Ensure your script reflects professionalism

Remember that when you create your video as a lawyer, you must keep your tone professional. Your audience is looking for someone with knowledge and authority. Avoid trying too hard to be funny or entertaining in your videos. A great way to keep the tone professional is simply using proper grammar and pronunciation throughout your video.

It also helps outline what you want to say before recording mode. This lets you focus on delivering a clear message rather than trying to remember what you planned on saying next. If any points need extra emphasis or explanation, make a note of them beforehand and add them to your script.

Diversify your video types

You can diversify your video types by including the following:

  • How-to videos. These are great for demonstrating how to use your services as a lawyer. They’re also great for helping potential customers reduce their uncertainty about hiring you or consulting with you.
  • Testimonials. These are essential when building credibility on any social platform. Ask satisfied customers about working with you and why they recommend your services. Then share their responses on your platform so other people looking for lawyers can have a relatable experience.

Create high-quality video content

As a lawyer, you can use video to spearhead your branding and showcase yourself to people considering hiring a lawyer. Video is also easier to consume and understand than text or static images alone.

So to make great videos, use professional recording equipment. It would help if you had a good camera so that the quality of your footage would not be compromised when shooting. Use high-quality microphones as well to allow for excellent sound. Finally, use superb video editing tools to stitch your piece into a great one.

Multitask your videos 

To make your videos as effective as possible, you will want to prepare them with multiple uses in mind. When you create a video that can be used on various platforms and across different marketing strategies, you will likely see a return on your investment.

Incorporating those same videos into ads is another way to use them effectively across multiple platforms while reaching audiences who aren’t already familiar with what’s happening within your business.


Several factors play out when creating a video marketing campaign as a lawyer. Knowing where to start and what steps to be taken next can be challenging. However, follow the tips outlined in this post, and you will create appealing and effective videos for your legal audience.

Windy City Law Designs specializes in cutting edge website design and competitive Internet Marketing solutions for law firms. With over 10 years of experience, our staff of expert web designers and Internet Marketers have been leading the way with advanced marketing solutions for the law industries by delivering customized strategies designed to increase your law firm’s visibility online.