One effective way to get law firm leads is by refreshing your content. To attract new clients, you must ensure that your website is current and up-to-date. If your website looks old and outdated, it will give off the impression that your business needs to be more professional and up-to-date.
However, suppose the audience sees you constantly updating your content with new information or adding more pages on topics they care about; they will feel more confident about working with you because of this freshness.
Audit your website content
Once you’ve run a report for your website, you can use it to determine what content is already working and what content needs refreshing. This will help focus your attention instead of just going about refreshing all your content. The reports should provide clicks, total impressions, average CTR, and average position.
Re-optimizing your content for search engines
Search engines use keywords to catalog and categorize websites. The more optimized keywords the content of your website has, the higher it will rank on search results.
If you wish to optimize your content, you should:
- Add keywords in your title tags and Meta descriptions. This is an effective way to get more traffic from Google and other search engines.
- Use keywords in your URL.
- Include keywords in header tags like h1, h2, etc., and alt text for images.
Take a look at the competition
This is a quicker method of determining what the competition is doing and how you can improve it. Analyzing your closest competitors will allow you to see what they are doing right with their content and where they might have room for improvement. You can use this information as inspiration for improving upon existing pieces that are currently in need of updating.
Update the information in your contents
Updating the information in your content is one of the simplest ways to get more leads for your law firm. This lets you establish yourself as an expert in your field, which can lead to increased trust from potential clients and more sales opportunities. Regularly updating your content helps you create a robust online presence so that clients know where to find you when they need legal services.
Update your external links
External links only stay active for a while, as many of the platforms you link to might become broken. Also, many of the links can lead to stale content as well. Therefore, updating your external links can help you reflect new content. If you have a blog post published three years ago, consider updating the link to point to a more recent article.
Use social media to refresh your content
You can get more leads from your content by repurposing it with social networks to spread the word about what you’ve created. Social media is excellent at reaching people who would otherwise be difficult to get, and it’s easy for them to find what they’re looking for. When you use social media effectively, you spend less time writing new posts by just re-tasking your old content.
Include dynamic CTAs in your content
Dynamic CTAs are a powerful tool that allows you to adjust your call-to-actions based on the user’s behavior and data. They are usable in many different scenarios and effectively increase conversion rates by providing relevant content for every visitor.
Dynamic CTAs work by letting you create messages that speak directly to each person, thereby creating a much more personalized experience. And if you have old content, chances are they don’t have this, so include them.
Make sure you have updated contact information
Contact information is the easiest way for a prospective client to get in touch with you, so your contact information must be up-to-date and accurate. If clients can’t reach you, they won’t hire you.
All these steps are helpful, and they’re all quick, simple things you can do to ensure that your law firm’s website is getting the most out of its content. The biggest takeaway from this post should be that your content needs to be up-to-date. That means it should include dynamic CTAs, updated contact information, and links to other relevant pages.
Windy City Law Designs specializes in cutting edge website design and competitive Internet Marketing solutions for law firms. With over 10 years of experience, our staff of expert web designers and Internet Marketers have been leading the way with advanced marketing solutions for the law industries by delivering customized strategies designed to increase your law firm’s visibility online.