The days are gone when you could utilize the yellow pages to grow your business by leaving your phone number. Unfortunately, many legal companies continue to rely on traditional strategies and remain in the shadows. This post teaches how to write interesting, genuine, SEO-friendly content for your law practice and outshine rivals.

Create A Dedicated Page For Each Service You Offer

Suppose your legal company, for example, specializes in personal injury. In that case, you should break this field into subcategories and build a separate website for each service, such as vehicle incidents, dog bites, forklift accidents and so on. This should apply to every legal firm’s website.

Don’t try to cram all of your services onto a single page. Otherwise, you won’t achieve a high ranking in search results for a wide range of terms related to your services. The best part is that it makes it easy for users to explore your website and quickly discover the correct content. It’s also a fantastic example of SEO.

Keyword-Optimize Each Web Page

Keywords are a crucial component that must be present in any SEO material. As Google’s interpretation of search queries has gotten way smarter, incorporating relevant keywords in your articles helps potential clients locate your material naturally when they search online.

Writing for themes is an excellent approach to target one or more keyword phrases. You can enable search engines to comprehend what your web page is about by doing so. In addition, you can make your material more relevant to search engines by using terms related to your target keyword in your article.

Switch Up Your Posts

To attract more consumers, you must diversify your content marketing approach. For example, writing blog articles is a common technique for most individuals to increase traffic to a law firm website and win the confidence of potential consumers by conversing with them about a topic you wish to address.

Blog articles let you elaborate on legal topics by offering examples, providing information, or adding legal cases and news from your area. Law firms might benefit from developing location pages that target certain areas. Ascertain if individuals are accustomed to travelling a small distance to obtain high-quality legal services. You can target your audience in a city ten or twenty miles away.

Using multimedia alternatives such as films, pictures, infographics, and podcasts helps you change your website content and enhance visitor-stay-time. Furthermore, Google considers the amount of time spent in one location on your site when determining if the material is relevant to the target demographic.

Because you don’t want to create long-form material, podcasts and videos are easy methods to provide important information. You can educate individuals and help them grasp a topic better. This will allow you to establish yourself as an authority in your field and generate more marketing sales leads.

Include Successful Cases

If you want to build confidence with your legal firm, you must present evidence and proof about your practice area, as well as proof of your achievement. The easiest way to do so is to give details and testimonials about your successful case results.

When you show potential clients your real accomplishments and success, you may boost your credibility and encourage visitors to learn about your services and spend more time on your website.

Include Testimonials and Reviews

When potential customers conduct an online search for you, they need to learn more about you by reading your reviews and testimonials. Unfortunately, many of them are dubious until they read online feedback and decide to trust your business. Today, 70% of clients read reviews and testimonials before deciding whether or not to purchase your service.

Reviews are an extremely effective tool for fostering trust and encouraging individuals to take action. Therefore, it is essential for law websites to have a solid reputation and obtain as many favourable reviews as possible. Law websites with a high rating gain prestige and a better chance of ranking high for highly competitive keywords.

Do not hesitate to ask that your clients post evaluations on your Google My Business page or other legal directories. You can also entice them to leave a nice review. You could, for example, give a discount, a gift certificate, or something of actual worth. Reviews are an excellent approach to demonstrating real-world results to potential clients while improving your website’s search engine rankings.

If you want help getting your law firm to convert better online, contact Windy City Law Designs today. With over 10 years experience in website design and development and Internet marketing solutions, we will increase your online visibility.