Google My Business is an online business listing service offered by Google. It’s already quite appealing because it’s free and powered by Google. Anything free and driven by Google should be used for your legal firm’s online digital marketing. Google My Business is shown in three prominent locations:
The Google Knowledge Graph is the business data that appears in the right column of search results when a company’s name is entered. When users search for the firm’s name, they can quickly find the legal firm’s address, phone number, website, pictures, working hours, logo, reviews, and directions. The reader can also leave a comprehensive Google review for the company.
The Google Local 3-Pack refers to the three company listings at the top of local keyword search results on Google Maps. There are just three listings, which is why it is called the Google Local 3-Pack. Like the Google Knowledge Graph, the Google Business entry in the Google Local 3-Pack allows the user to quickly identify the legal firm’s location, website, contact details, hours of operation, reviews, and driving directions.
The benefit of a Google My Business listing is that it appears on Google Maps as well. Even if your Google My Business listing doesn’t appear in the Google Local 3-Pack, it will undoubtedly be displayed on Google Maps. Law Firm’s Google My Business profile allows users to locate the firm’s address quickly, website, phone number, operating hours, Google reviews, and driving directions.
Google My Business Best Practices
It is essential that your Google My Business listing is linked to your Google account so that you can make adjustments, upload photos, and monitor reviews.
- Check the status of your Google My Business listing.
Google verifies it when you claim your listing to guarantee that the rightful company owner is claiming it. Google will send a card with a unique PIN to your company address. When you receive the postcard, log into your Google account and input the PIN on the postcard into the verification gateway of your Google Business listing. Once you input the pin, your Google My Business listing will be activated, and you’ll be able to make changes to it.
- Fill out your “Google My Business” Profile
Google My Business allows you to submit your office hours, website, contact information, business slogan, logo, pictures, and a business “Story,” essentially an “About the Business” summary. Take the time to enter these details. There is no limit to the storage space available, so add as much as you can. Remember that it’s Google, so the more knowledge you can provide about your firm to Google, the better.
- Get high ratings
5 star Google reviews are by far one of the most valuable assets you can acquire to strengthen your digital marketing dramatically. You can never have too many Google 5 star reviews. The more 5 star reviews there are, the better. To get more reviews, encourage your previous customers to leave you a 5-star rating. Remember, you don’t want any negative Google reviews, so only ask highly pleased clients.
If you want help getting your law firm to convert better online, contact Windy City Law Designs today. With over 10 years experience in website design and development and Internet marketing solutions, we will increase your online visibility.