It takes hard work and the correct marketing to build a strong brand image and get a robust pipeline of leads and potential prospects for your company. You’ll have a far greater chance of beating out your competitors if you take full use of the online exposure you may get for your company. But how do you decide which law firm marketing strategies will be most effective for you? How do you know what to put your money into and what to let alone? Here’s a list of tips from search engine optimization gurus, online marketers, and tech-inclined law firms to help you develop your online presence and create more leads.
Establish A Personal Online Presence
Clients and professionals want to know who they’re engaging with, whether you’re a partner or a paralegal. People will search for and look you up online, and if you’re not there, you’re missing out. It’s a captive market, and it’s the ideal place to show off your professional profile on your website, professional advertising sites like LinkedIn, or other social media platforms. This is where you can flex your awards, any accolades you’ve received, and any cases or publications you’ve published. Make sure your pages have a good call to action to boost conversion and include your contact info.
Local searches, Google My Business, and Bing’s location pages must also be appropriately optimized so that you never miss out on opportunities to serve potential clients who are right in your neighborhood. More than 70% of customers believe that having local representation is crucial. If you or your legal firm has satellite locations or regional offices where potential customers might meet with you, make sure to put them on your website.
Build Meaningful Relationships With Clients
How the outside world perceives you or your firm is crucial to developing a profitable business. Whether from a client, an expert, or another law firm, you should try to get satisfied customers to leave positive reviews of your service. This will build your reputation, which will convince potential leads to go with your firm when making a decision.
Put Out High-Quality Content
Producing high-quality content to attract readership and online attention is a piece of marketing advice that is frequently repeated. This is critical in almost every industry, but notably in the legal field. Focus on quality rather than quantity when it comes to internet marketing for law firms. This is true in every aspect of web marketing. If you’re blogging, concentrate on writing a few high-quality items rather than a large number of low-quality ones. If you’re marketing your business on social media, focus on the one network that will bring you the most business, which is most likely LinkedIn. Keep your website design basic with a few targeted pages rather than many pages that clutter the site.
Word Of Mouth
Word-of-mouth marketing is the most effective. Word-of-mouth continues to prove to be the most effective in gaining new clients. You should persuade happy customers to refer their friends, family, colleagues to use your services. Clients from the past are the best source of new business.
If you want help getting your law firm to convert better online, contact Windy City Law Designs today. With over 10 years experience in website design and development and Internet marketing solutions, we will increase your online visibility.