If you’re starting a practice or a small law firm, you’ll get a lot of conflicting advice regarding whether or not you need a website. So here’s an intriguing statistic to clarify things. According to a recent Nielson poll, three out of four persons in the United States look for a lawyer online. That stat should be enough to convince you of the importance of having a website for your company, large or small.
It Increases Your Accessibility
A website can make it significantly easier for your customers to contact you than any other method. At any time of day, a potential client can search for you on the Internet and contact you instantaneously. If you want to take on the large firms, a website can provide you with the same, if not more, accessibility. In addition, you may improve your site’s ranking on search engines by implementing SEO material, which will increase your company’s visibility.
It establishes credibility and trustworthiness.
Not just among your clients but also among your colleagues, a website may help you establish trust and reputation. A study by the National Law Review shows that nearly three-quarters of people visit a firm’s website before making a decision. Your website’s material, including references and testimonials, can help people trust your talents and knowledge. People will call you only if they are confident that you can solve their problem. A website blog is an excellent method to show off your knowledge and skills.
It Contains Information
Having a website comes with many perks, but the best has to be that it provides all of the information your consumers require in the most concise way possible. Without coming into the office, your clients may learn about your accreditation, expertise, and knowledge areas. Websites are the finest source of information about your legal practice that you can present to your clients ahead of time so that they can make an informed selection.
It’s an Effective Marketing Tool
Contrary to popular belief, attorneys must sell their services to remain competitive. A website is a fantastic marketing tool that is far less expensive than television or print advertisements. If someone is seeking a lawyer, they already require what you have to provide. You could convert them into potential clients after visiting your website by providing them with helpful information and material.
It Highlights What You Do And Don’t Practice.
Whether you’re a full-service firm or specialize in one or more areas of practice, your website can express that to potential clients. This is crucial for people who have heard about your firm or are looking for a lawyer online. People should be able to tell right away whether you’re a lawyer or a company that can help them with their problem when they visit your website. This can boost your chances of receiving an email or phone call from potential clients.
It Advertises Your Value Proposition
Competitive analysis and knowing what your company offers that your competitors don’t or can’t is an integral part of marketing a law firm. This is your value proposition, which sets you apart from other law agencies and Alternative legal solutions. It would help if you emphasized this value proposition on your website, your 24-hour salesman. Having this statement prominently displayed on your homepage can mean the difference between attracting the correct customers and not.
It Is A Business Asset
Finally, a website for your law firm should be considered a commercial asset. When you consider all of the potential value that a website may provide to your legal practice for the reasons outlined above and invest correctly in it, it truly is an asset. In addition, because your organization possesses a valuable lead generating and marketing tool, you may raise your ownership during succession planning if you own or are interested in it.
If you want help getting your law firm to convert better online, contact Windy City Law Designs today. With over 10 years experience in website design and development and Internet marketing solutions, we will increase your online visibility.